Using A Garden To Draw Customers Into Your Store

9 September 2016
 Categories: , Blog

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Store owners often underestimate how valuable landscaping elements can be for their customers. In fact, it doesn't have to be an expensive proposition to provide your storefront with the same curb appeal you desire for your home. One of the best ways to create an inviting atmosphere to draw in customers and improve the value of your business is to put a garden in front of your shop. Keep reading to learn how different elements of a garden can attract more people into your store.                                                   

Choose Brightly-Colored Flowers To Grab People's Attention

Color is one of the most important tools you can use to attract people into your store. Pick the primary colors you'd like to see in your garden based on the type of store you have and your largest customer base. For example:

  • Craft shops – To reflect a creative flair, choose unusual color combinations like purple, pale blue, and magenta flowers.
  • Toy stores - To attract children as well as adults into your shop, then choose bright primary colors like red, blue, and yellow.
  • Beauty salons – To appeal to females, pick soft and feminine colors like pinks, corals, and soft greens.
  • Coffee Shops – To make people feel comfortable and cozy while encouraging people to eat, choose colors in the red and orange palate.

Create A Resting Spot

Placing a bench or a couple of chairs in the garden in front of your store will invite people to your storefront, while also adding character to your garden. Having a place for tired customers to rest, especially when no other stores in the area have such a beautiful resting spot, will almost guarantee that they will come inside your store after they've sat for a few minutes. This is a great way to increase the number of customers you have every day of the week.

Choose furniture that reflects the style of your shop, like traditional teak or sleek and modern metal. Make sure that the items you choose are easy to keep clean and maintain, or the furniture will repel people instead of attract them.

Plant Foliage That Repels Bugs

When the warm weather rolls in and you are shopping for plants to put in the garden in front of your store, consider planning foliage that will repel bugs. Nothing is worse than being bothered by a pesky mosquito when you are contemplating your next purchase. Instead of sending your customers away by these little nuisances, create a bug-free place for them. People will remember your store as the one without all the bugs buzzing around, and the chances will be higher that they'll be back again. Here's a list of plants that are well-known for repelling bugs:

  • Chamomile – This plant does a fantastic job keeping flying insects away. It has small-flowered plant resemble daisies, and grows about 2 feet tall. Beware that this plant can aggravate symptoms in people who have ragweed allergies.
  • Catnip – There are several different varieties of this plant, which repels ants, cockroaches, and Japanese beetles. They have white or lilac-colored flowers, and can grow as high as 3 feet. As the name implies, this plant will attract cats, so keep that in mind if you decide to plant this in the garden in front of your store.
  • Chrysanthemums – A jack of all trades, this lovely plant will keep a whole host of bugs away, including ants, ticks, fleas, silverfish, and Japanese beetles. These flowers come in a wide variety of colors and are very easy to grow and maintain.

As you can see, there are several benefits to planning a garden in front of your store. It creates an inviting place for people to sit and rest, and ultimately bringing new customers into the shop. If you'd like to learn more about how to improve the value of your store, contact an local business valuation expert, like one from The Ostermueller Group. He or she would be happy to assist you.